BusinessOne year ago, I quit my job to focus on the tea company I co-founded with no experience in tea industry, business or marketing. Fast-forward 1 year and our story made it to Forbes Magazine. AMA!
Feb 6th 2017 by Alex2150 • 11 Questions • 1858 Points
Hello Redditors! My name is Alex and one year ago Today, I decided to quit my well-paid job in the banking industry and focus entirely on the business, Atman Tea Co., I co-founded 5 months prior, in September 2015.
2016 was a year of many ups and downs due to our ignorance in marketing and our naive approach in business. Not knowing the prices and where to purchase ingredients, we soon found ourselves overpaying for everything, and making many avoidable mistakes along the way.
Furthermore, upon launching in March of 2016, we were cash-strapped and we knew we had to be very careful. Despite our awareness, 2 months after launching, we did not have any money and we were desperate to sell products. But, with perseverance and optimism, we were able to overcome the obstacles in front of us, and 3 months after launching, in late May of 2016, we received our first order.
Since then, it has been an uphill battle to generate sales. But, you live and learn, and now we are proud owners of a successful tea company, that is truly one of a kind. Most importantly, I would like to say thank you to all my fellow redditors who bought our tea.
And in mid January 2017, our story was published in Forbes Magazine, which in addition become Editors’ Pick. Looking back, it has been an incredible journey and a proud one.
Fellow Redditors, This will be the end of this AMA, Thank you for your feedback and for all your comments. Enjoy the rest of your day!
Just to piggyback as well - Congratulations, chasing your dreams is no easy task.
Im 25 and realizing more and more that I want to work for myself, and do something I am passionate about, I love reading stories like this.
Best of luck with your business this year!
Thanks, I appreciate the warm wishes! Just remember, the difficult part is the beginning, and every step you take, you gain the skills and knowledge you need to grow and become successful.
What was the biggest challenge you faced In starting your own business, and what advice would you give to those who are considering starting one?
Our biggest setback was inadequate research both in marketing and suppliers of our product. My advice, would be to not rush into launching the business, take as much time as you need to learn about your industry. Also it helps out to attend any expos or trade shows within your industry.
Right now, my personal favorite it the Jasmine Green Tea.
My favorite part of creating this business was trying something new, something that I was not in my expertise. This gave me a chance to grow and get out of my comfort zone, and along the way, I've met successful individuals in the industry.